Meet Chadia Ali Ouqassou
Our secret blend of oils comes from our founder, Chadia Ali Ouqassou. Chadia comes from an ancient line of Amazighen Berber tribes, and has learned traditional hair care secrets from her grandmother. As a little girl, she would always admire her grandmother’s stunningly long, strong, thick hair.
As she grew into a young woman, she began getting the same hair care treatment from her grandmother. This was with the very same formula that she, in turn, learned from her own grandmother, and so on, for hundreds of years into the past.
Chadia has fallen more and more in love with this gentle, fragrant oil… And, the outstanding strength and beauty that it gives her hair.
Her grandmother told her that, one day, she would pass on the secrets to the next generation.
She was right.
Chadia was determined to share this beauty secret with women all across the world, and created a brand to help market it.
“I do not believe that nature’s beauty should be kept secret, used by only my tribe. I want to share it with each and every woman around the world, so that they can enjoy the stunning hair that I have. Whether the age of my grandmother, or the age of as little Chadia was when she first ran her fingers through her grandma’s luxurious hair, I believe every woman deserves to have hair that makes her feel beautiful and strong.”
Today, it’s become Chadia’s mission to bring this time-tested beauty secret to women all around the world.
Any woman who dreams of having the most perfect head of gorgeous, all-natural hair, is in luck; thanks to Chadia’s years of hard, diligent entrepreneurship, traditional Amazighen oils- which were once inaccessible to anyone outside Morocco- are just a click away.
Morocco, much like its women, is famous for its beauty. Sitting on the Mediterranean and Atlantic, the gorgeous coastline enjoys warm sunshine year-round. The majestic Atlas Mountains are peaked with frost, and gracefully surround the impressive deserts. Rolling plains and dry forests dot the ancient landscape, bringing a wide variety of unique plant and animal life.
While beautiful, this land is exceptionally harsh. A vicious sun blasts the desert and plains year-round. The humidity of the Mediterranean is unrelenting. The mountains see brutal winters, with cold wind and hard-driving snow storms.
The legendarily beautiful Moroccan women of the Berber tribes needed to go to extreme lengths to maintain and protect their hair. More than just a physical feature, their hair is seen as the purest symbol of a woman’s beauty. Thick, soft, luxurious, and shiny; it’s often thought of as a river of ink.
This beauty is not purely genetic. It took hundreds of years of trial and error to find a blend of hair oil that could counteract the harsh climate of North Africa. Invented out of necessity, and then perfected through centuries of tradition; the Amazighen oil blend has been carefully designed to keep your hair thick and full, even in the face of harsh environments.
Today, the tradition stands strong as science continues to validate its effects. While the original creators of the Amazighen oil blends may not have understood the reason for their effectiveness, science has enlightened us. Rich in nourishing vitamins, fatty acids, and antioxidants; these oil blends work together to increase microcirculation and nutrient delivery to hair follicles, helping to make the hair itself thicker, stronger, and faster growing.
Millions of women worldwide have fallen in love with traditional Amazighen hair treatments. We think you will, too.